HISTORIC CREATION

Corum’s coin watch really does qualify as a historic creation both for Corum and for the watchmaking industry as a whole. First dreamed up in 1964, the design is so singular that it has had a lasting impact on two consecutive generations of collectors – and presidents! George Bush Sr., Ronald Reagan, Lyndon Johnson, Jimmy Carter, Richard Nixon, and Bill Clinton have all worn the Coin, as have a number of leading figures in art and design, including Andy Warhol.

Corum has now unveiled new models, two of them of American inspiration. The dial of the first is an authentic dollar coin, made from sterling silver. Two blue-tinted steel hands glide over the emblematic eagle of the United States of America, their hue exactly matching that of the Corum name, stenciled on the underside of the crystal, and the color of the alligator strap.

The second uses a genuine “Double Eagle” coin, made from 22-carat yellow gold. Black hands and a black strap add a touch of contrast. To ensure the beauty of this rare timepiece shines out unimpeded, Corum has chosen to not feature its name on the dial – thus making this Coin even more of a rarity.

These two new watches are powered by a Corum CO 082 automatic caliber, boasting a guaranteed 42-hour power reserve. The first has a sapphire set in its crown; the second, a diamond.

“This case structure allows us to use coins from currencies the world over – and makes all sorts of custom options possible,” remarks Corum’s CEO Jerome Biard. “The new Coin Watches also demonstrates that our Heritage collection is very much alive. Our heritage is living, creative, and constantly changing. First designed in 1964, these watches remain very much up-to-date – and continue to fuel the enthusiasm of our designers and collectors alike.”

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