Kim Jones is passionate about his newest Nike collaboration. This latest capsule celebrates the designer's favorite Nike shoes, the Air Max 95, by looking at the way it could be addressed with modern technology. Jones has been working with Nike since 2016, infusing a potent string of collaborative projects with unique perspective on craft, travel, punk fashion and more. For 2021, Jones’ attention is squarely on Max Air - as both visceral object and aesthetic cue.
With the special-edition design, the Air Max 95 bridges eras of tech and aesthetic with a toe cap mini-Swoosh and a perforated upper inspired by the Air Max 360. Original Air Max 95 colors, including Total Orange and Volt, pop against an inverted gradient to offer a new twist to a nostalgia-inducing scheme. The shoe’s eyestays highlight a contemporary, translucent, stretch-woven material, Nexkin, made popular in recent icons such as the Zoom Fly SP and React Element 87.
A connected apparel collection honors Jones’ long-term interest in the eye-catching appeal of Max Air. With bold, brash word marks and a mix of neutral and neon colors, the designer says the garments “carry an over-scaling of the logo to create something that is as energetic as the shoe itself. The Air Max 95 x Kim Jones capsule releases March 19 on SNKRS and at select retailers. The Volt Air Max 95 and High Voltage apparel release exclusively in the United Kingdom, while the Total Orange Air Max 95 and remaining apparel will be available globally.
