Mercedes-Benz announced its collaboration with the Canadian high-end bike manufacturer, Argon 18, on high-performance endurance bikes. Both companies share the claim as leaders in innovative technology and unique user-experience. The new partnership is planned over multiple years. Being discussed are products that reflect even more the design philosophy of Mercedes-Benz and the expertise of Argon 18 in the field of advanced technologies.
The first bike model to be launched in the fall of 2018 is a road endurance bike. Mercedes-Benz Style is responsible for its exclusive appearance with silver-colored frame and silver-black gradient on saddle and struts. The fork has a special shape, optimized for vibration absorption and control.
The bike blends perfectly with Mercedes-Benz’s design philosophy of Sensual Purity. This expresses itself in the bipolarity of emotion and intelligence. The intricately designed carbon frame in conjunction with the typical Mercedes-Benz color scheme, provides dynamics even while standing still, thus ensuring an emotional connection. Perfectly integrated technical components and fascinating functions represent the high competence.
The new Mercedes-Benz Style Endurance Bike is available in two component options – the Ultegra Di2 featuring electronic shifting with FSA Trimax 40 Carbon wheels and the Ultegra group with Trimax 30 wheels. The Ultegra Di2 features an integrated rechargeable battery with charge-level indicator. Each variant can be ordered in six different sizes for an individualized fit. High tech hydraulic brakes come as standard equipment on both option models.
In addition to classic automobile design, since 2010 under the Mercedes-Benz Style label, Mercedes-Benz designers have been turning their skills to products in the mobility, lifestyle and interior design sectors in cooperation with selected partners. The aim is to transfer Mercedes-Benz’s distinctive progressive design idiom and high standards of luxury and aesthetic appeal to other spheres of life. All Mercedes-Benz Style products reflect the Mercedes-Benz design philosophy of Sensual Purity as an expression of Modern Luxury. All products designed by Mercedes-Benz Style feature emotional and intelligent design, high quality and a choice of fine materials finished to perfection.
Argon 18 bikes are designed and engineered in Montreal, Canada. Established in 1989, Argon 18 bikes are the brainchild of Canadian Olympian and three-time National Champion Gervais Rioux – one of North America’s most successful racers. Sophisticated, inventive and strikingly different, Argon 18 bikes are built around the cyclist, with handling, aerodynamics and human performance at the core of the design. Argon 18 bikes are sold in more than 80 countries and can be found on countless roads around the world.
