Chevrolet and Hot Wheels announced the 2018 Camaro Hot Wheels 50th Anniversary Edition, celebrating 50 years of partnership, performance innovation and design. The commemorative package pays homage to iconic Hot Wheels features including a Crush exterior color and stripes that replicate the toys’ famous orange tracks. The $4,995 package, available on Camaro 2LT and 2SS coupe and convertible models, goes on sale in the first quarter of 2018.
Camaro and Hot Wheels have pushed the boundaries of design and performance for 50 years. The 1967 Camaro offered a distinctive design with available hidden headlamps and a front sub-frame that enhanced responsiveness and refinement. In 1968, Hot Wheels elevated the performance of toy vehicles with wide wheels and low-friction axles, designing them to be the fastest toy cars on and off the track.
In the 1960s Hot Wheels and Camaro challenged vehicle design by elevating the speed, power and performance of both die-cast and pony cars alike. For 50 years, both brands have developed high-performance cars that embody the challenger spirit. The 2018 Camaro Hot Wheels 50th Anniversary Edition is available on 2LT and 2SS coupe and convertible models with the following content:
The Custom Camaro was the first Hot Wheels vehicle released in 1968 and was part of the original 16. The toy was offered in about 20 color combinations, with Gold and Creamy Pink being among the rarest — and most collectible — hues.
Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value.
Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations.
