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Sea Drive Concept

Peugeot is now providing its expertise in ergonomic cockpits to Beneteau, world leader in the leisure craft industry. Designed and built by Peugeot Design Lab, this functional demonstrator combines the intuitive, natural handling of the Peugeot i-Cockpit® with the connected Ship Control® technology developed by Beneteau. Boasting the best of both worlds, the Sea Drive Concept offers a glimpse of the boating industry’s future steering station.

Driving a Peugeot has always been a unique experience. The brand has always used its expertise in developing and tuning running gear to enhance drive-ability. To further increase driving pleasure and discover new sensations, Peugeot decided some years ago to undertake in-depth studies on car cockpit design.

The Peugeot i-Cockpit® comprises several key features including: a compact steering wheel, the smallest on the market in any segment, for easier handling and enhanced driving sensations; a head-up display displaying all relevant information in the driver’s line of vision so they can keep their eyes on the road and concentrate on steering; a large touchscreen with intuitive controls for all comfort functions (radio, air-conditioning, etc.) making it easier to use all the on-board features.

The result is a modern, high-tech dashboard with remarkably clean lines. The small number of buttons – only the essential – along with premium materials and quality of build emphasize the specific features of the Peugeot i-Cockpit®, promoting driving pleasure, agility and driver concentration. The interior of a Peugeot is now immediately identifiable and highly desirable.

For the 3008 and 5008 SUVs, Peugeot engineers and designers brought all these cutting-edge features together in a 12.3″ high-resolution digital head-up instrument panel, fitted as standard, fully configurable and with futuristic graphics. A series of highly elegant toggle switches give direct access to the main comfort and safety features.

Overall, almost four million drivers have enjoyed the emblematic Peugeot i-Cockpit® since 2012. This concept quickly stood out as the most distinctive attribute of recent Lion designs. And this is only the beginning. The brand is continuing its research, as illustrated by the exploratory study on Peugeot Instinct Concept and its responsive i-Cockpit®, redefining the passenger’s environment to reflect the new uses emerging from autonomous driving.

Driving a car equipped with a Peugeot i-Cockpit® is therefore, and will remain, a fulfilling, stimulating and addictive experience. In the light of this exclusive experience, Peugeot Design Lab was keen to go further and explore new territories in a completely different sector: sailing and motor-boating.

Over the years, i-Cockpit has come to symbolize the new identity of Peugeot, an innovative brand representing a sense of pleasure and freedom for its customers. The Peugeot i-Cockpit® revolutionizes the interior of our vehicles by showcasing the on-board experience. Peugeot is proud to see this concept applied to other fields and to form a partnership with a company as prestigious as Beneteau, in a sector so completely different from cars.