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Saint Honore Paris, the oldest of all French watchmakers, has been the heir to a unique expertise since 1885. Its watch creations always combine inventiveness, boldness and Parisian elegance. With a long-term commitment to women’s issues alongside the association “Cœur de Gazelles”, Saint Honore is today mobilized for all women as partner of the association “Le Cancer du Sein, Parlons-en!”

That is why the brand has adorned its latest watchmaking creation with the association’s colors: the “Ruban Rose” special edition of the Charisma Twist watch features a pink wraparound bracelet. A discreet pink ribbon charm is a reminder of the necessity of raising awareness.

The “Ruban Rose” Charisma Twist watch is available on the online shop and with partner jewelers for €250. For each watch sold, €50 will go to the association “Le Cancer du Sein, Parlons-en!”

Beginning in France in 1994, the Estée Lauder France group joined forces with Marie Claire to combat breast cancer by creating the association “Le Cancer du Sein, Parlons-en!”. Each year, they reinforce their commitment and involvement to continue raising women’s awareness on the importance of early screening. In 2004, the association established the Pink Ribbon Photo Awards to financially support breast cancer research.

Breast cancer is a malignant tumor that affects the mammary gland. Malignant cells multiply in a disorganized way until they create a tumor that attacks the healthy tissue around them. The tumor can spread cancer cells throughout the body; it is then said to metastasize.

Progress is constantly being made. Each day, researchers put their expertise to work to combat breast cancer. Combating breast cancer also includes making progress in cancer screening. This progress involves medical imaging and genetic screening for breast cancer.

In 2003, “Le Cancer du Sein, Parlons-en!” association created the Pink Ribbon Photo Awards in order to support clinical and fundamental research, as well as the remarkable innovation and progress being made in screening techniques, corrective surgery, psychology, and an improved quality of life for women affected by various forms of cancer, and in particular various types of breast cancer.

The Pink Ribbon Photo Awards are financed through the work of the founding members of the association, its partners, and the supporters who join the Pink October campaign each year. The prizes are specially funded by the proceeds from specific events and the sales of products designed for this purpose either during the month of October or throughout the entire year. Since October of 2004, and the launch of the first edition of the Pink Ribbon Photo Awards, 2,240,000 euros have been donated by the association “Le Cancer du Sein, Parlons-en!”.