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DRIVING PLEASURE

The BMW i3 is recognized as a symbol of driving pleasure, sustainability and intelligent connectivity in the urban traffic environment, which is why it has become the best-selling electric car in the premium compact segment. The recipe for success of the BMW i3 has now been further improved, thanks to the refreshing styling accents, cutting-edge equipment features and new digital services, as also to the addition of a new model variant. For making its debut alongside the new edition of the first ever premium car to be conceived from the outset for all-electric mobility is the BMW i3s.

With a higher output, model-specific chassis technology, noticeably more dynamic driving qualities and design features all of its own, it generates a particularly intense blend of the unrivaled sporty driving pleasure associated with electric cars from the BMW Group.

By offering a premium-quality, all-electric driving experience, meaning zero local emissions, together with a whole new level of connectivity technology, both models represent the future of urban mobility.

The BMW i3 has reigned as the top-selling premium electric car in its class since 2014, not just in Europe but worldwide too. And in Germany, it has actually been topping the new vehicle registration statistics for the electric car segment as a whole, also since 2014.

It’s not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. By offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle – from raw material production, through the manufacture and operation of the vehicles to their later recycling – the BMW i brand has established itself as a pioneer for forward-thinking mobility.

The driving experience in the BMW i models has played a big role in the growing appeal and popularity of electric mobility. Following systematic refinement, the BMW eDrive technology aboard the new BMW i3 and new BMW i3s enables drivers to enjoy locally emission-free mobility with wonderfully instantaneous power delivery, efficient use of energy and an optimized range for a level of everyday practicality that even extends beyond the demands of purely urban travel.

Both models draw their energy from the lithium-ion high-voltage battery developed by the BMW Group with a capacity of 94 ampere hours (Ah) or 33 kilowatt hours (kWh). A range extender engine can be ordered as an option for both the new BMW i3 and the new BMW i3s. The new BMW i3 and new BMW i3s celebrated their world premieres at the International Motor Show (IAA) in Frankfurt/Main in September 2017. The global market launch will begin in November 2017.
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