Tennis star Martina Hingis has agreed to proudly sport the colors of Alex Benlo, a young watch brand whose values she shares. Her love of nature and her attachment to family values makes her the ideal ambassador for Alex Benlo, a watch brand that perpetuates a family tradition of entrepreneurship, creativity and philanthropy.
The Alex Benlo brand draws its inspiration from the power of nature and from human wisdom to fashion unique timepieces where minerals come to life through dials that will draw the attention of the most discerning watch aficionado.
Alex Benlo dials are carefully hand-sculpted by master craftsmen. Each one is individually designed encapsulating the elements which make these semi-precious stones so beautiful. From veins in the mineral to the bands of color, every detail is enhanced by the traditional expertise and dexterity of the craftsmen. The watch components are then assembled in Switzerland by master watchmakers.
Combining the translucent properties of the material with light technology specific to the watchmaking sector, each watch draws you in to the intimate depths of the stone. The power of the sun’s rays will reveal its veins and inclusions, but not the benefits that each stone is able to offer, leaving these for you to discover.
Some of the most elegant timepieces in the Alex Benlo collection include the Pink Quartz. Due to its beauty and natural purity, Rose Quartz has long been regarded as the stone of the heart, of love and of peace. Also known as Bohemian ruby, this heart stone evokes poetry, lightness and dreams. Its genuine Pink Quartz dial has a glow-in-the-dark feature and the flange has 12 diamonds.
The other extraordinary piece in Alex Benlo’s collection is Jade. Aimed at the urban clientele, this watch is designed for wearers in their search for wellbeing. A secret garden where serenity, inner peace and timeless human values become the basis for a balanced life. Jade is a Limited Edition watch of 388 pieces It has a 40 mm steel case with sapphire crystal and a genuine Jadeite Jade dial made of hand-carved Jade with floral patterns Also fascinating is the Lapis Lazuli (new size) that reminds you of a starlit night. Stone of wisdom and intuition, it brings a deep peace and promotes the expression of one’s own feelings and emotions. This watch has a genuine Lapis Lazuli dial and flange with a single diamond. All these timepieces are available in a 40 mm as well as 32mm steel case with sapphire crystal. These are water-resistant to 3 ATM, have Swiss Automatic Movement and 48 hours power reserve.
