Hot Widget

Type Here to Get Search Results !


Luxury Swiss watchmaker Corum has partnered with Montreal-based Motorsports In Action (MIA) team in their season’s pursuit of the Continental Endurance Sports Car Challenge, with events held in both Canada and the United States. Branded in Corum and Zetta Jet livery, the two McLaren 570S GT4 entered by the MIA team will take to the Sebring track.

Prestigious Swiss watch company founded in 1955 and based in La-Chaux-de-Fonds, canton of Neuchâtel, Corum is associating itself with this type of Endurance competition for the first time. “We are proud of this partnership with Motorsports In Action (MIA). The team is a dynamic one that uses McLaren cars, who are known worldwide for their prestige, efficiency and beauty of their products. These are all characteristics that are in common with the Corum enterprise,” said Davide Traxler, CEO of Corum, whose family of watches include Admiral’s Cup, Golden Bridge, Bubble and Coin.

American Zetta Jet company possesses a fleet of nine planes, used exclusively to meet the needs of their high-end business clientele. The company has bases in strategic airports around the world, including Los Angeles, New York, London, Peking, and Shanghai. Zetta Jet is also collaborating with the Motorsports In Action team.

Since 2002, Motorsports In Action has been building race cars for various local and international series, acquiring a wealth of knowledge and resources along the way. Our race shop is well known for high-end mechanics, exotic automotive maintenance, complete race car building and design, prestige paint, and meticulous detailing.

Recognized both for the aesthetic appeal of its models and for its technical excellence, Corum has contributed to perpetuating the time-honored values and expertise of fine watchmaking. Since 1955, Corum has adopted creativity and boldness as its guiding principles. It is pursuing the path traced by the founders, more loyal than ever to the iconic collections, while enriching them with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs.