RAIDER HARPOON

True to a pioneering mindset that goes back to its origins 279 years ago, Favre-Leuba has completely rethought how to display elapsed time when diving. The Raider Harpoon watch makes this vital information clearer and easier to read than ever. Minutes are shown by an extremely visible hand that points to large, luminescent markers on the dial. A unidirectional bezel indicates remaining dive time. Hours are displayed on a rotating disc with Roman numerals that is driven by an ingenious patented mechanism.

The speed at which this luminescent indicator rotates is calculated so that it returns to its starting point after exactly 12 hours. The diver simply focuses on the hand, which also points to the hour thanks to the rotating disc that moves with it.

The watch features an automatic mechanical movement with hours, minutes and seconds functions. The case is made of steel or gunmetal PVD-treated steel and the diameter measures 46 mm. The watch is fitted with an anodized aluminum unidirectional rotating bezel and also features a helium valve.

A glare-proofed sapphire crystal covers the watch on both sides and the watch is water-resistant to 500 meters. The watch is available in blue or black dial and the hour-markers are covered with white Superluminova (blue glow). The watch features a patented hour display on a luminescent disc rotating around the perimeter of the dial and the watch is available with a steel bracelet as well as a rubber strap.

Favre-Leuba has always embodied values such as defiance, endurance, authenticity and ingenuity and this has allowed the brand to constantly conquer frontiers and break new ground. The second oldest Swiss watch brand, with its rich heritage and legendary watches, celebrates 280 years of ingenuity in watch engineering in 2017. At this historic juncture, it showcases the new collection, which itself is the best proof of the uncompromising mental attitude of the brand.

Abraham Favre, who built the foundation for the brand, had a small workshop in Le Locle, that was first officially mentioned in 1737. From a small and determined start, he and his family developed Favre-Leuba into a renowned watch manufacture. This spirited brand not only is one of the oldest Swiss watch brands but has also defined the watch industry, as it is known today.

It set new standards for and in this industry with numerous innovative and technically outstanding developments and the brands timepieces were known for their high functionality, accuracy and reliability, under all climatic conditions. Among the many achievements, it successfully expanded into distant markets such as Brazil, Chile, India, and the United States from the very early on, thereby making it a global brand in the early 1900s. Led by eight generations of the Favre family without interruption up until the 1980s, Favre-Leuba was acquired by the Tata Group on November 16th, 2011. After an intensive research into the brand and its legendary timepieces, the global conglomerate is pursuing a long-term strategy. To stay true to the brands legendary past, a team of experts from design, engineering, sales and marketing of timepieces, based in Switzerland, are leading the brands re-presentation. This, along with the global power of the Tata Group, forms the perfect basis for success of the brand across the world market.

The brand will continue to harness from its strengths in technical and aesthetic developments, its rigorously developed marketing strategy and its carefully cultivated values, thus emulating the position it has demonstrated in the watch industry for centuries. These virtues are reflected in the new collection as well as in the contemporary marketing plans developed by the team.

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