Veronika Heilbrunner presented her individual smart fortwo tailor made during Mercedes-Benz Fashion Week Berlin under the motto Reveal the Iconic You. The collaboration between smart and the internationally renowned stylist demonstrates the seemingly endless possibilities that the smart Brabus tailor made program offers customers when it comes to individualization.
Everyone can create their own personal smart. The two-seater styled by Veronika Heilbrunner was on show at Berlin’s Appel Design Gallery, along with premium fashion photography and a behind-the-scenes video. For the exterior paintwork the street style icon created the shade velvet blue, which makes the sporty smart fortwo sparkle in the sunlight. The coordinating rims are in royal gold. Both colors have been added to the latest tailor made program color catalogue. The interior is dominated by black leather. A contrasting, tailor-made ruby red glass cap gleams on the gear knob. And the head restraint on the driver’s seat is embroidered with the stylist’s initials.
A smart is the perfect car for the city and, as such, the perfect vehicle for expressing urban individuality and innovative ways of highlighting the creativity of the urban lifestyle car and the wide range of design possibilities the smart offers.
Veronika Heilbrunner went on a journey to gather inspiration for her individually styled smart, speaking to creatives and designers about materials, colors and production options. This gave her a better idea of the possibilities that smart Brabus tailor made offers. Over the course of several months, her highly personal smart fortwo tailor made gradually began to take shape.
Although the car is a one-off, customers will be able to create an almost identical replica for their own private use with the aid of the smart Brabus tailor made program.
The individualization programme is also being highlighted on Instagram: a Lifestyle Configurator allows users to answer questions on their personal lifestyle and find out how their own smart Brabus tailor made could look. The answers to the questions are hidden behind the images from a diverse range of Instagram channels, providing a fun way for users to hone in on their personal smart Brabus tailor made model.
Veronika Heilbrunner is a stylist and fashion director of the online magazine hey woman. Born in Munich, she currently lives in Berlin and, according to Vogue, is among the world’s most influential street style icons. Her unmistakable, sporty and romantic looks have inspired fans and earned her followers in the fashion scene around the globe.
Individualization is one of smart’s great strengths and, as a result, smart Brabus tailor made, launched in 2010 and established worldwide, has proven a success. The smart Brabus tailor made models are tailor made in the truest sense of the word. They are individually customized by hand, using high-quality materials, and there are virtually no limits to the customers’ creativity. The smart Brabus tailor made program is all about urban individuality, helping turn the smart into a personal one-off.
