POWERFUL MACBOOK PRO

Apple unveiled the thinnest, lightest and most powerful MacBook Pro® ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar™. The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID®, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. The MacBook Pro features sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar places controls right at the user’s fingertips and adapts when using the system or apps like Mail, Finder®, Calendar, Numbers®, GarageBand®, Final Cut Pro® X and many more, including third-party apps. For example, the Touch Bar can show Tabs and Favorites in Safari®, enable easy access to emojis in Messages, and provide a simple way to edit images or scrub through videos in Photos and so much more.

Building on innovations pioneered in MacBook®, the new MacBook Pro features an entirely new enclosure design and all-metal unibody construction that creates an incredibly rigid and dense notebook that is amazingly thin and light. At just 14.9 mm thin, the 13-inch MacBook Pro is 17 per cent thinner and 23 per cent less volume than the previous generation, and nearly half a pound lighter at just three pounds. The new 15-inch MacBook Pro, at just 15.5 mm thin, is 14 per cent thinner and 20 per cent less volume than before, and weighing just four pounds, is nearly half a pound lighter.

Integrated into the power button is the convenience and security of Touch ID, one of the great features customers have come to know and love from their iPhone® and iPad®. Once you enrol your fingerprint in Touch ID on your MacBook Pro, you can quickly unlock your Mac®, switch user accounts and make secure purchases with Apple Pay® on the web with a single touch. Touch ID enables a quick, accurate reading of your fingerprint and uses sophisticated algorithms to recognize and match it with the Secure Enclave in the new Apple T1 chip.

The best Mac display ever delivers images that are more vivid, reveal even greater detail and appear more lifelike than ever. As thin as a MacBook display at .88 mm, the Retina display on the new MacBook Pro at 500 nits of brightness is an amazing 67 per cent brighter than the previous generation, features 67 per cent more contrast and is the first Mac notebook display to support a wider color gamut. With power-saving technologies like a larger pixel aperture, a variable refresh rate and more power-efficient LEDs, the display consumes 30 per cent less energy than before.

Powerful processors, cutting-edge graphics, blazing-fast SSDs, high-speed memory and an advanced thermal architecture deliver amazing pro-level performance in a dramatically thinner enclosure. Sixth-generation dual-core Core i5 with eDRAM, dual-core Core i7 with eDRAM and quad-core Core i7 Intel processors deliver pro-level processing performance while conserving energy.

The new MacBook Pro also offers much larger Force Touch trackpads – 46 per cent larger on the 13-inch MacBook Pro and twice as large on the 15-inch MacBook Pro. The keyboard is more responsive and comfortable with a second-generation butterfly mechanism. The Mac features louder, more true-to-life sound through speakers with double the dynamic range and improved bass; macOS™ Sierra, the world’s most advanced desktop operating system, with new features like Siri® integration, Universal Clipboard, Apple Pay on the web and Photos, which helps you rediscover your meaningful memories, organize your library and perfect shots like a pro.

The 13-inch MacBook Pro starts at $1,499, features a 2.0 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage, and ships today. The 13-inch MacBook Pro with the revolutionary Touch Bar and Touch ID starts at $1,799 (US), and features a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 256GB of flash storage, and ships in two to three weeks. For more information or additional technical specifications, configure-to-order options and accessories visit the apple store.

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