Swiss watch maker Eberhard & Co’s iconic Gilda, was chosen by Elisa Toffoli, an artist with a unique style and an unconventional, never dull look, for her new video Bruciare per te (Burning for you). The video, has been on air as from 19 September 2016, and can be seen on all music TV channels of major networks. The video which is trending on Youtube already has more than 1.2 million views and is her third single, after the great success of No Hero and Love Me Forever, from the album On.
The singer-songwriter’s ninth album which marks her return to writing songs in English is different from the singer’s previous works as it has moved closer to electronic music and pop. The track list includes a duet with British singer Jack Savoretti and a trio with Italians Emma Marrone and Giuliano Sangiorgi (the singer from Negramaro).
Eberhard & Co., specialized in the manufacture of highly technical timepieces, chose Gilda for Elisa, in a steel version with diamond indexes that is both simple yet precious at the same time. With the soft curvature of its elliptical case and the choice of materials, the timepiece celebrates and interprets the elegance and resourcefulness typical of today’s women. On this occasion it is indeed an extraordinary woman who is wearing this precious jewel. Its harmonious lines enhance the artiste’s look with special flair as it bears witness to the intense moments brought to life within the story. Gilda has a satin-finish dial, a coquille version set with diamonds at 5 and 11 o’clock and a precious Chéri® steel bracelet with folding clasp personalized with “E&Co.”
The video was filmed in the magical Salento region, more precisely in the enchanting castle of Mesagne, near Brindisi. It stars an elegantly dressed Elisa who wanders through the rooms of the castle, with Gilda on her wrist. After the initial scenes, marked by the precious hands of the watch, memories begin to emerge in her mind, with a long flashback of her as a child grappling with a difficult father and starved of affection. Thus begins the story of a painful, complicated relationship.
Elisa was born in Trieste in 1977 and is an all-round artiste: songwriter, composer, multi-instrumentalist and record producer. During her career, she has been involved in projects as video director, stage actress, photographer and writer. In a career spanning 19 years, her albums have reached the top ten in the Italian and international sales charts nine times, and her singles have achieved this 16 times.
In Italy she has received all the major prizes and awards on the music scene: from the Sanremo Festival to the Targa Tenco, from two Premio Lunezia awards to 14 Italian, Wind & Music Awards, from Festivalbar to Nastro d’argento, and a Premio Regia Televisiva television award. Her many other accolades include an MTV Europe Music Award and some beautiful pieces that have been part of the soundtracks of famous films.
