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With its Duke collection, Ernest Borel has presented an exquisite match between two opposites. A simple, elegant and remarkably pared-down design on the one hand and a sophisticated mechanical movement comprising several masterfully orchestrated horological complications: day, date, month and moon phases.

A genuine compendium of the watchmaking expertise cultivated by Ernest Borel, this combination of simplicity and complexity paid tribute to the history of the Swiss Jura-based company, embodying a perfect balance between tradition and modernity.

The watches feature mechanical automatic Dubois Dépraz 9000 caliber movement. The watch has a 41 mm diameter steel case with 10 micron gold-plating and a sapphire crystal with double anti-reflective treatment. The watch is water resistant to 50 meters and is fitted with a black or brown leather strap with a folding clasp.

Ernest Borel was founded in 1856 in Neuchâtel by Jules Borel and Paul Courvoisier. Ernest, the son of Jules Borel, took charge of the business in 1894 and gave it his name. Ernest Borel developed rapidly and in 1959 the brand was present in more than 70 markets over 5 continents.

The brand’s history has always been closely linked to the watchmaking region of Swiss Jura. Since its creation, the company has been able to rely on its workforce and expertise, which have enabled it to continue its development. During the 1940s, Ernest Borel launched its now-famous Cocktail collection, which is still patented to this day. Since then, this model has met with global success, which helped firmly establish Ernest Borel’s reputation and eminence.

A new headquarters and factory were opened in 2009 in Le Noirmont, situated in the heart of Swiss Jura. Ernest Borel now enjoys a strong reputation in its markets with almost 900 points of sale. Over the past few years, Ernest Borel has developed its domestic market and re-established its business activities in the United States, a historically important market for the brand, as well as in India, the Middle East, Europe and Oceania. With ten new timepieces, one of which is limited to 888 pieces, Ernest Borel commemorates in 2016 more than 160 years of know-how and Swiss watchmaking tradition, in order to complete a work begun in 1856.