Inspired Decision

Seiko’s partnership with Novak Djokovic has been an inspired decision and their timing couldn’t have been better. Since the beginning of 2014, when the brand joined hands with the tennis ace, Djokovic has attained ever greater tennis glory. Today, Novak is not only the number one tennis player in the world, but, with his win at Roland Garros earlier this year, he became one of only eight players in the history of the game to have achieved a Career Grand Slam. Over this period, Novak has won an astonishing 25 titles in ten countries on four continents.

Accompanying Novak throughout this grueling schedule has been his Seiko Astron GPS Solar watch. International travel is never easy, but, with Astron GPS Solar, Novak can adjust to each new time zone with a single touch of a button. Using just the power of light, Astron GPS Solar connects to the GPS network and automatically adjusts, at the touch of a button, to every time zone on earth, showing the time with a precision of one second every 100,000 years.

The latest Astron GPS Solar watch incorporates caliber 8X22, a notable advance in Seiko’s GPS Solar technology. The case is slimmer than any other GPS Solar watch, even slimmer than all other Astron models (the depth is just 12.4mm compared to 13.3mm in the other 8X series). The dial is simple, with all the indicators in one small sub-dial, giving the watch an understated look and perfect legibility. The Astron GPS Solar World-Time offers everything essential and nothing else. Truly, less is more.

The new Novak Djokovic Limited Edition has a unique design that reflects both Novak’s taste and the uniqueness of the new Astron caliber. The dial is a dark shade of mother-of-pearl, which, in combination with the black crocodile leather strap and the rose gold color case, gives the watch a powerful yet refined appeal, combining both elegance and sport.

Each watch in this limited edition carries Novak’s signature on the case back and is accompanied by a card carrying a personal message from Novak. Every watch has its own individual serial number and is offered in a special presentation box. Only 3,500 will ever be made. The edition will be released in November and presented at Seiko Boutiques and other leading Seiko retail outlets worldwide.

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