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Watch Innovation

Bulova is a watch brand that has since 1875, set the tone for watch innovation and played by its own rules with an unmatched legacy of historic industry firsts. The pinnacle of this legacy was in 1960, with the introduction of Accutron, the world’s first fully electronic watch. This technology played a part in world history – selected by NASA as the timekeeping device to guide its Apollo missions to the Moon.

This decade, in a breakthrough moment for timekeeping, Bulova launched Precisionist, powered by the exclusive three-prong quartz Precisionist movement with a 262kHz vibrational frequency eight times greater than standard watches that is accurate to seconds per year. Today, Bulova continues this legacy with the groundbreaking debut of the world’s first curved chronograph movement, the Bulova CURV. The collection advances technical engineering with a sleek ergonomic design and a slim case previously not achieved in a chronograph movement.

The Bulova CURV is engineered to perfection with a first-ever curved chronograph movement and a high-performance quartz movement that vibrates at 262kHz frequency for precise accuracy. On the outside, Bulova’s applied design technology makes an aerodynamic statement with a refined, contoured simplicity that exactly follows the wrist.

The new 12 piece CURV collection offers a striking series of dress and sports watches. The hero piece is the touchstones style featuring an exhibition case back and see-through dial with titanium and steel case with a black strap in rugged rubber. The brand has once again demonstrated its understanding of market needs and launching a watch that stays ahead of the curve with an innovative mindset. Bulova CURV reimagines what a watch should be. It is the perfect synthesis of avant-garde thinking, expert craftsmanship and superior quality.

Fashioned in Europe, made in Switzerland, and representing the pinnacle of American innovation, Bulova Accutron captures the essence of Bulova’s distinguished history and reputation for bold invention. The original Accutron was used aboard Air Force One and given as an official Presidential Gift of State.

On July 20, 1969, Bulova’s Accutron was part of the first Moon landing, placed in the Sea of Tranquility to control vital data transmissions. As an integral component of NASA technology, Accutron was used on 46 space missions. Including both mechanical and quartz variations, each Bulova Accutron watch is intricately and elegantly detailed, using only the finest materials. All Bulova Accutron watches are crafted of stainless steel, with sapphire crystals and water resistance to at least 100 feet. Bulova Accutron represents a seamless cohesion of sophisticated styling and Swiss technology, continuing Bulova’s legacy of excellence.