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Urban Collection

The Men’s Eco-Drive with off white dial and stainless steel is a sporty new addition to the Urban Collection from Citizen, which is now available across the brand’s points of sale in the region. Powered by the brand’s J800 caliber movement, this watch makes a powerful and bold impact with its smooth lines, pleasingly appealing dial with Arabic numerals and stainless steel case. The calf leather strap adds to the touch of elegant distinction that runs through all elements of this watch.

Eco-Drive technology facilitates the conversion of light into a sustainable power source so without the need for batteries, efficiency and reliability increase whilst weight is reduced. Built from sturdy stainless steel, combining a silver toned case, tasteful off-white dial, the watch is simultaneously heavy-duty and comfortable. With a 43mm diameter, this watch is all about stylish versatility.

Driven by Citizen’s light-powered Eco-Drive technology, the watch comes with an 8-month power reserve, is water resistant up to 10 BAR, has a day and date display and comes with an insufficient charge warning function and an overcharge prevention function.

It is 40 years since Citizen created the world’s first light-powered analogue quartz watch in 1976. Citizen’s Eco-Drive has continued to push the boundaries of the possible ever since. This year, Citizen consolidated 40 years of experience in light-power technology to create new models that seek to redefine the value of a watch.

The brand Citizen has been synonymous throughout the years with high quality, reliable, well-crafted, stunningly luxurious watches. Since 1930, Citizen has given us classic designs as well as innovative techniques that are constantly evolving. They have pioneered groundbreaking watch technology which they continue to improve upon, year after year.

Perhaps the most important breakthrough was the development of solar powered watches, which they launched and named Eco-Drive. Using electrical power converted from virtually any light source (artificial or natural) to charge and power the watch. Citizen continues to be one of the leading watch manufacturers in the world. They persist on expanding their own ideas on innovation thus improving function, style and durability.