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50-million Pixel Camera

For dedicated professionals, the superbly engineered Hasselblad H5D-50c, which is also the world’s first integrated 50MP medium format camera system to use CMOS sensor technology, is an ideal camera priced at around $28,000.

It offers lower noise due to which photographers will be able to shoot at higher ISO values up to ISO 6400 and achieve brilliant image clarity with perfect colors in any light. The low noise levels from the H5D-50c will also enable longer shutter speeds of 12 minutes with an exposure time range as fast as 1/800s.

The camera also offers a higher dynamic range too. The new H5D-50c camera copes with even the highest contrast shooting scenarios thanks to its increased dynamic range of 14 f-stops. This ensures extremely good detail and tonality in shadows and highlight areas.

The outstanding ISO performance of this new CMOS sensor-based model has quite literally put medium format photography into a new light. Now photographers no longer have to be so concerned about shooting in challenging conditions – and of course they can choose to work tethered or untethered with the option of processing raw images in Phocus or directly in Adobe Photoshop Lightroom.

Hasselblad is the leading manufacturer of medium format cameras and lenses. Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon.