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A Passionate Love Affair

The word is out, there’s no denying it: Roger Dubuis and women are engaged in a passionate love affair that has already gone public and is about to move to a whole new level. At the SIHH 2016, Roger Dubuis is preparing to raise the curtain on a gorgeous array of Velvet timepieces offering irrefutable confirmation of its ability to meet women’s expectations by expressing various facets of feminine nature.

SIHH 2016 will provide another opportunity for Roger Dubuis to demonstrate its staging abilities, this time in cinematographic Technicolor, with a World that is part film studio, part opulent theatre, part red-carpeted staircase. Exactly the backdrop required to stage the unveiling five new Velvet stories. Lights, camera, action! Within this stunning setting evoking the world’s most starstudded film events, the Roger Dubuis woman and the watch she wears become the unmistakable stars of the Roger Dubuis World.

Vividly highlighting the jewellery expertise cultivated by Roger Dubuis, the Velvet collection pays triumphant homage to the timeless beauty of womanhood in all its multiple facets.

Representing an essential complement to its horological know-how as the ‘specialist of architectural and technical mechanics’ and the ‘pioneer of contemporary skeleton calibres’, this powerful emphasis on its intimate ties with femininity is now set to establish Roger Dubuis as the ‘jeweller of rare artistic masterpieces’.