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Dynamic Lines

Pininfarina and Sharp, joined hands to reveal to the world their new premium TV and audio system collections. Inspired by the dynamic lines of the Pininfarina sports cars, the new Sharp by Pininfarina Collection will be presented at 2019 IFA Show. The Italian design house identity, based on the strong connection with car design, has been masterfully translated in this project placing as cornerstones its distinctive elements of premium quality and innovation.

Pininfarina leveraged on its expertise, acquired through extensive collaborations in industrial and interior design, to create astonishing beautiful products for Sharp’s entertainment system, creating value for the home environment.

The project is the successful result of a fruitful collaboration, able to perfectly blend iconic Italian design and Japanese cutting edge technology. The strength of Pininfarina lies in the ability, resulting from its experience in different sectors, to have a coherent vision, so that each product is projected in relation to the environment in which it will find its accommodation.

Design plays an important role for customers when it comes to buying a TV or audio product. After all these products are a central elements of their apartments and houses. The new range is expected to appeal to discerning customers through their novel dynamic design and enable SHARP to tap new groups of buyers.

Pininfarina is an internationally renowned design house. Since more than 88 years it has been the emblem of Italian style in the world, with offices in Italy, Germany, China and the United States. Masterpieces for prestigious brands such as Ferrari, Alfa Romeo, Maserati and BMW were born from Pininfarina’s pencil.

In 1986 the third generation of the Pininfarina family founded Pininfarina Extra to extend the company’s competence outside the automotive world. In 30 years of activity, Pininfarina Extra has developed over 600 projects under the guidance of Chairman and C.E.O. Paolo Pininfarina (now Chairman of the Pininfarina Group).

The company’s main activities include Transportation design (yachts, aircraft, private jets and people movers), Industrial design (electronics, sports goods, furnishings, equipment and machinery, consumer goods, graphic design and packaging), Architecture and Interiors (residential projects, hospitality, sports and commercial structures).