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Some watches epitomize the essence of Swiss watchmaking heritage in a way others can’t. One such design is Oris’s Classic Date, a pure expression of Swiss design and manufacturing savoir-faire. This year, Oris has updated the Classic Date for a new generation of consumers.

The new Classic Date has a more elegant profile. Oris’s designers have slimmed down both the case and the bracelet, in keeping with the tastes of today’s watch buyers.

Both men and women in search of a classic watch that can slip easily between daywear and dress wear and want slender watch designs that give them confidence and make a subtle, but powerful statement about who they are.

But what really stands the Classic Date apart is its attention to detail. The guilloche pattern in the hour chapter ring around the dial is inspired by the glazed canopy of the Great Court at The British Museum, an iconic glass structure designed by Lord Norman Foster, one of the world’s greatest living architects.

The knurled ring below the bezel takes its cues from the Roman columns in the same building. And the watch’s Roman numerals and hour markers are double-edged – a considered touch that means the watch catches the light regardless of the angle.

The Classic Date is available as a 42mm men’s watch and a 28.5mm ladies watch. Both are powered by automatic mechanical movements visible through a transparent case back, and come with a choice of case materials, dial colors and strap and bracelet combinations. In each case, the Classic Date communicates style and elegance, giving the wearer a timeless, hugely versatile watch.

Over 100 years Oris has been making watches in Switzerland. Their watches are purely mechanical and are marked out by their distinctive design as well as the red rotor, the symbol of Oris mechanics. Oris watches are also popular, as celebrities from Formula One, diving, jazz and aviation queue up to wear and support their unique creations. Oris is one of a small handful of Swiss watch brands that makes only mechanical watches. A mechanical watch is a thing of beauty, designed according to principles that have been around for generations and will continue long into the future.