A new and innovative range of luxury leather goods and accessories has been launched in Dubai, conceived, designed and inspired by the style and spirit of the this premium city. The new range is branded Roderer and is designed exclusively for men of discernment and style. The exclusive Roderer range of superbly-designed and luxuriously appointed leather goods is inspired by years of traveling around the globe. Each Roderer item is designed as a passport to the world of bespoke travel experiences and to serve as a trustworthy companion for the truly selective global citizen of impeccable taste, all at a highly competitive price point.
Olivier Birault, CEO of Roderer, was inspired to create the brand following his years of traveling around the world as the CEO of a luxury Swiss watch company and a Formula 1 executive. The brand also draws on and reflects the entrepreneurial spirit and flair of Dubai, where it is based, and all Roderer items exude the extravagant essence of Middle East’s Maximum City, in both look and feel.
“Over my years of travel around the world while representing luxury marques, I have realized the infinite value of truly world class leather goods that add a lot to making a travel experience both seamless and memorable,” said Olivier Birault, CEO of Roderer. “Our bespoke range of luxury men’s items is specifically crafted to appeal to the modern global citizen who knows what he wants and is determined to achieve it.
“Roderer is the pioneer of the smart luxury market, offering a strong price-quality ratio, high-quality products at attractive prices. As the customer now favors real value for money, this careful positioning is key to our success,” Birault added.
Roderer offers a spectrum of wallets, business bags, key holders and business card holders in a variety of textures, styles, colors and finishes to match the individuality and style of the patrons. Currently the brand offers their leather goods in five different leathers: Saffiano, Milano, Roma, Torino & Venezia. The products are offered in a variety of ranges including trophy in Saffiano leather, Milano in grained leather, Roma in supple calfskin leather, Torino in woven leather and Venezia in the finest Italian crocodile style. Roderer leather goods are available for purchase online at www.roderer.info and at selective Paris Gallery stores across the emirates.
