Sony boosted its Cyber-shot camera line-up of travel high zoom cameras with the launch of the DSC-HX99 and DSC-HX95. Designed for users who want an unobtrusive camera that can be carried at all times, the new models are packaged in the world’s smallest body and offer a truly versatile zoom range from 24mm at the wide end up to 720mmi super-telephoto. The market for such devices is diminishing fast with Apple iPhones and other smart devices having inbuilt cameras that can take care of all your photography needs.

UNOBTRUSIVE CAMERAIn addition to stunning 4K movie footage, at the heart of both models sits the powerful BIONZ X image processing engine combined with a front-end LSI that delivers high-speed continuous shooting at up to 10 fps with a buffer limit of up to 155 images. Furthermore, these new models present a fast AF speed of 0.09 seconds. Some newly added features are Eye AF, RAW format image recording, touch focus/touch shutter function, and location data acquisition via Bluetooth®.

The huge zoom range offered by the HX99 and HX95 means that they are ideally suited to the varied demands of travel photography and capturing daily life. Image stabilization is controlled with Optical SteadyShot which effectively negates the camera shake blur that often occurs during handheld and telephoto shooting. The models are also equipped with a Zoom Assist function that allows the user to zoom out temporarily and displays a wider area when shooting a subject at the telephoto end.

The HX99 and HX95 can capture 4K video footage with full pixel readout and no pixel binning. This means that fine details are beautifully rendered and ‘moiré’ and ‘jaggies’ are significantly reduced. The new models can shoot fast-moving subjects with high-frame rate HD recording at up to 100fps to produce impressive slow-motion sequences during editing.

UNOBTRUSIVE CAMERAUNOBTRUSIVE CAMERAAs the perfect picture often occurs unexpectedly, photographers need to be able to trust their camera to react quickly. With a Fast Intelligent AF speed of just 0.09 seconds and an upgraded BIONZ X processor and front-end LSI, the HX99 and HX95 are a perfect fit, delivering high speed continuous shooting at up to 10fps (buffer limit of up to 155 images). For beautifully focused portraits, the new models inherit the much praised Eye AF technology from their siblings and for photographers who prefer to enhance their photos with image editing software, the HX99 and HX95 offer the option to shoot in RAW. Fading light – with ISO6400 means that this isn’t a concern.

Embracing feedback from users of the HX90 series, Sony has implemented Touch Focus and Touch Shutter functionality on the HX99 so that the photographer can directly select their shooting subject and fire whilst also implementing a Touch Pad function for smooth focus point shifting while using the retractable OLED Tru-Finder. For those who wish to take command of their settings, the Control Ring of the HX99 can be customized with functions such as manual focus or step zooming and both HX99 and HX95 also offer My Menu personalization for instant recall of up to 30 items and the ability to create custom menus.

A 180-degree tilt able LCD screen allows for easy framing of selfies and group shots whilst an upgraded gripx offers a firm hold and greater stability during shooting. Location data acquisition via Bluetooth® can collect and record location data from a mobile device (Location Information Link) and small size Proxy recording allows transfers to smartphones or uploading to websites for quick sharing.