TRANSFORMATIONAL TECHNOLOGY

TRANSFORMATIONAL TECHNOLOGY

Audi brings futuristic design and mobility to the big screen for the first time with the Audi RSQ e-tron, a fictional, virtual performance concept car created for Twentieth Century Fox’s animated film Spies in Disguise. The full-battery electric model, created by Audi Design in cooperation with Blue Sky Studios, combines automated driving with artificial intelligence and transformational technology.

TRANSFORMATIONAL TECHNOLOGYThe RSQ e-tron will be driven by super-spy Lance Sterling, voiced by Will Smith, and appears in the film’s trailer live today. The animated family film will be released in cinemas in September 2019. With a hologram speedometer, electric mobility and fully automated driving technology, the two-seater concept car embodies the visionary design language of the brand.

In the movie, super-agent Lance Sterling needs a performance car that will complement his prowess: Along with equipment features such as a fully automated driving mode and other Audi assistance systems, the concept car has special features for secret agents.   

The Audi RSQ e-tron is building awareness for e-tron full-electric mobility as part of the Audi brand story. Audi and Fox have been great collaborators over the years and are set to evolve their relationship, by bringing Audi into the world of animation for the first time. This project was the perfect opportunity to highlight Audi’s e-tron technology and give the intrepid spy, Lance Sterling, his own signature spy mobile.

Audi will collaborate with Twentieth Century Fox and Blue Sky Studios to produce an additional custom animated content piece in 2019, featuring Lance Sterling and scientist Walter Beckett, voiced by actor Tom Holland.   

Super spy Lance Sterling (Will Smith) and scientist Walter Beckett (Tom Holland) are almost exact opposites. Lance is smooth, suave and debonair. But what Walter lacks in social skills he makes up for in smarts and invention, creating the awesome gadgets Lance uses on his epic missions.

TRANSFORMATIONAL TECHNOLOGY

Twentieth Century Fox Films is one of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world.

The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries.

TRANSFORMATIONAL TECHNOLOGY