BMW is sharpening the profile of its flagship models in the luxury segment. The new edition of the BMW 7 Series makes a clear statement of intent with its confident presence, sophisticated elegance and strikingly innovative control/operation, driver assistance and connectivity technology. The new exterior design of the luxury sedan showcases its prestige and status more vividly than ever. And on the inside, sumptuous leather trim with extended quilting and optimized acoustic comfort, not to mention the digital display grouping of instrument cluster and Control Display, the BMW Operating System 7.0 and the BMW Intelligent Personal Assistant, set new benchmarks in wellbeing and comfort on the move.
The line-up of power units for the new BMW 7 Series has also been updated and includes a new eight-cylinder engine, a six-cylinder in-line unit and plug-in hybrid systems offering extended electric range. All of the model variants already meet the stipulations of the Euro 6d-Temp emissions standard. And the driver assistance systems now boast a broader range of functionality. The latest advances towards automated driving are highlighted by technology such as the new Reversing Assistant.
The new BMW 7 Series will again be offered in two body variants, the longer of which translates its extra 14 centimeters of wheelbase into a similar on- board space gain for the rear-seat passengers. The standard 7 Series (5,120 mm) and its long-wheelbase twin (5,260 mm) are both 22 millimeters longer than their respective predecessors.
The M Sport package, Design Pure Excellence line and new additions to the selection of exterior paint finishes and light-alloy wheels provide fresh scope for individualization. Added to which, extended BMW Individual high-gloss Shadow Line is now available as an option in conjunction with the M Sport package.
Inside the new BMW 7 Series, generous levels of space, choice materials, harmoniously coordinated design details and exclusive workmanship combine to create a luxurious ambience refined in every respect. Exclusive Nappa leather with extended quilting has been added to the options list. The three- dimensional surface structure – encompassing large expanses of the front and rear seat cushions and backrests, the armrests integrated in the door trim and the center console – gives the interior an expressive feel. New to the range of optional interior trim strips are the fine wood variants American Oak Dark with metal inlay and Poplar Grain Metallic Grey high-gloss.
Optimized acoustic comfort – achieved via carefully executed refinements around the rear wheel arches, B-pillars and seatbelt outlet covers in the rear of in the new BMW 7 Series – help to enhance on-board comfort over long distances. Added to which, the side windows and rear window have thicker glass, either as standard or as part of the Comfort Glass option (depending on the model).
An exceptional balance between sumptuous driving comfort and the dynamic flair for which BMW is renowned are the defining features of the driving experience on board the new BMW 7 Series. The construction of the chassis, suspension and damping systems, steering and the braking system are designed to facilitate both relaxed cruising undisturbed by inconsistencies in the road surface and a sporty, active driving style.