More than 50 exhibitors from Spain have taken up a large presence at the region’s largest international trade fair for beauty and wellbeing adding a Spanish flavor to the event. Spain is among the world’s top ten beauty and personal care product exporters. As the pre-eminent trade show for beauty products and wellbeing serving the wider Middle East, Beautyworld Middle East has over the years featured the cream of international beauty brands looking to engage with the Middle East markets.

SPANISH FLAVORThe 2019 edition of the industry’s largest trade and networking platform in the region will not only have an enticing array of leading international beauty brands, but will also boast of a heady Spanish flavor. Beautyworld Middle East 2019 will welcome more than 1,750 exhibitors from 62 countries, when doors open on April 15 at the Dubai International Convention and Exhibition Centre. The Spanish contingent will be among the most prominent with more than 50 participating exhibitors taking up as much as 1,000 sq. m. of exhibition space this year.

According to STANPA, the Spanish cosmetic, toiletry and perfumery association, who are responsible for bringing together more than 50 leading Spanish companies to Beautyworld Middle East 2019, Spain is the third largest exporter worldwide for perfumes and among the Top 10 globally as exporters of beauty and personal care products.

The Middle East region is an extremely important market for Spanish companies, with exports to the region being worth more than US$272.19 million. The UAE is the third largest non-EU destination for Spanish beauty products registering US$110 million in sales. Saudi Arabia was the next largest consumer of Spanish beauty products taking up US$45.3 million.

In addition to Spain, other country pavilions at Beautyworld Middle East 2019 will be from: Argentina, Brazil, China, France, Germany, Hong Kong, India, Italy, Japan, Korea, Morocco, Pakistan, Singapore, Taiwan, Thailand, Turkey, UK, the USA and for the first time in 2019, Belgium, Romania and Lithuania.

Beautyworld Middle East covers the six product groups of Hair, Nails, and Salon Suppliers; Cosmetics and Skincare; Personal Care and Hygiene; Machinery, Packaging, Raw Materials, and Contract Manufacturing; Fragrance Compounds and Finished Fragrances; and Natural and Organic. The dedicated showpiece has enjoyed strong growth over the last four years, with both exhibitor and visitor numbers increasing at a compound annual growth rate (CAGR) of six percent between 2014 and 2018.

Headlining the act of new highlights in 2019 is Front Row, a three-day program of live makeup, hair, and nail demonstrations delivered by the region’s premier beauty artists, influencers, and creative talents.  Here, interactive talks will be interspersed with bold, theatrical runway shows presenting the latest trends in the regional and global beauty market. Beautyworld Middle East’s organizer Messe Frankfurt Middle East also confirmed all the regular popular features will be back in 2019, including the 4th edition of Quintessence, an exclusive showcase of niche perfumes.