Global fitness brand Reebok launched the first product from its highly-anticipated “Cotton + Corn” sustainable products initiative, which was announced last year. The plant based footwear forms part of the Cotton + Corn program that aims to produce footwear with “things that grow” in order to create sustainable products.
The sneaker, the NPC UK Cotton + Corn, is constructed from an upper made of 100% cotton, and a corn-based sole. The shoe has insoles that are derived from castor bean oil and comes in packaging that is 100% recycled.
Most athletic footwear is made using petroleum to create synthetic rubber and foam cushioning systems according to Reebok. With 20 billion pairs of shoes made every year, this is not a sustainable way of making footwear. Reebok thought of making shoes with materials that grow, and use plants rather than oil-based materials.
By using sustainable resources as the foundation, and then through ongoing testing and development, they were able to create a plant-based sneaker that performs and feels like any other shoe.
The NPC UK Cotton + Corn is the only footwear product on the market that has been certified as containing 75% USDA certified bio-based content and this is just the start. Reebok are on an ongoing path to create a different type of footwear – so that consumers can feel good about what they are wearing and where it came from.
The NPC UK Cotton + Corn retail for $95 and is now available in limited quantities, exclusively on this website. For the Cotton + Corn initiative, Reebok partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance bio-based solutions. DuPont Tate & Lyle has developed Susterra® propanediol, a pure, petroleum-free, non-toxic product that contains 100% USDA certified bio-based content, derived from field corn. Susterra® propanediol is used to create the sole of the NPC UK Cotton + Corn footwear.