HEAVY HITTER

HEAVY HITTER

The Mopar and Ram Truck brands unveiled a modified 2019 Ram 2500 Heavy Duty truck, highlighting a few of the more than 170 products Mopar will offer for the most powerful, most capable pickup in the segment. This is undoubtedly a heavy hitter even as trucks go. The Mopar-modified Ram 2500 Heavy Duty on display at the recently concluded Chicago Auto Show is the latest example of the brand’s commitment to offering owners a full product line to choose from. Whether it’s for the trail, the street or the worksite, Mopar will have more than 170 parts and accessories that provide a path to enhanced capability for the new 2019 Ram Heavy Duty.

The modified pickup, based on a 2019 Ram 2500 Heavy Duty Big Horn powered by the 6.4-liter HEMI® V-8 engine, is trimmed in monochromatic Blue Streak production color and has been enhanced with the addition of vehicle-launch ready Mopar parts and accessories, as well as a few unique conceptual products. Mopar parts include a black, powder-coated Ram Bar located in the bed and topped with five 5-inch LED off-road lights, each shining bright at 4,800 lumens each. An auxiliary switch bank inside the cab integrates with the Mopar LED lights to provide an organized central area for operation of auxiliary accessories.

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A rear bed step, a production option also available as a Mopar accessory, lowers for easy access when the tailgate is up or down and retracts with a gentle push. A set of Mopar off-road wheel flares offers additional defense against the trail while enhancing the truck’s rugged appearance. A pair of Mopar conceptual products work together, to deliver tough, durable off-road capability. Conceptual off-road rock rails are powder-coated and provide protection for driving through the trails, while 17-inch custom-milled concept beadlock wheels work with aggressive Goodyear tires. In the bed area, a conceptual rear spare tire carrier holds up to a 37-inch tire.

The redesigned Ram Heavy Duty’s interior is complemented with Mopar brushed stainless steel door sill guards carrying the R-A-M text logo, currently in the Mopar catalog. Bucket-style, waterproof Mopar all-weather floor mats help defend against water, slush and other debris. Mopar worked closely with the Ram brand, engineering and the Product Design Office (PDO) to create its lineup of products for the new 2019 Ram Heavy Duty. Development included tens of thousands of hours of testing and validation to meet strict standards. Factory-exclusive data – information not available to the aftermarket – helped to integrate Mopar parts and accessories with the Ram Heavy Duty. The majority of the Mopar brand’s menu of production parts and accessories will be available right at vehicle launch.

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