Giorgio Armani’s Frames Of Life collection is inspired by the lives of five characters, different in origin, culture and emotions. People who do simple actions, imagine, dream and hope, every day. Five unique individuals who describe a “frame” of their life in a spontaneous, authentic manner.
Every day our eyes capture thousands of images. We register emotions, sensations, perceptions, but how many actually sink in? Fragments of daily life, different and real for those who experience them, anywhere, at any latitude. Instants of life passing through eyes framed by iconic glasses that set off each person’s uniqueness and beauty. Because beauty is in the eye of the beholder.
The Frames of Life collection is dedicated to these special characters and to those who, like them, want to see the world with their hearts and souls and not just their eyes. Because glasses are a way to capture the succession of unique instants that form our lives.
Frames of Life is a collection of exclusive models embellished with iconic details, made of ultra light, technologically advanced materials that create a timeless style.