Nike By You underwent a transformation. Out with the old (the traditional Nike iD experience) and in with the new, a refreshed builder designed to give personalization a more fluid feel. The first drive of the upgraded tech highlights the sole-swapping Nike Air Max 720/95 Heron Preston By You and allows a whole bunch of new customization options. Launching with Heron Preston is a natural fit. The designer, a former Nike employee, has used his collaborative platform as a springboard for fresh conversation about the breadth of Nike design – sunglasses and a new footwear silhouette, to date.
With the Nike Air Max 720/95 Heron Preston By You, Preston’s historic love for the Air Max 95 (it was the first Air Max he owned) matches up with an excitement for the Air Max 720 that is bolstered by engaging in something Preston himself is personally hyped on: customization. “NikeiD was a first-of-its-kind experience from a brand that allowed consumers to take their product and make it their own. Early on, I was able to put my own spin on an iconic classic, the AF1,” says Preston. “Today, the capabilities are being pushed so far.”
With Nike by You’s 3D builder, customization goes from a fixed state to dynamic experience. Zoom functionality also allows for close-up views of the product details. When an idea is completed, a unique, sharable snapshot of the finished shoe is quickly rendered. “It is really exciting and for me to be at the start of this magic toolbox of putting things together and taking things apart,” says Preston. “People are tired of seeing things that are so perfect. It’s almost a competition, who can deliver the most outrageous?” The Nike Air Max 720/95 Heron Preston By You will be available on the builder from April 15 through April 22.
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories: running, NIKE basketball, the Jordan brand, football, training, and sportswear. It also markets products designed for kids, as well as for other athletic and recreational uses, such as American football, baseball, cricket, lacrosse, skateboarding, tennis, volleyball, wrestling, walking, and outdoor activities; and apparel with licensed college and professional team and league logos, as well as sells sports apparel.
In addition, the company sells a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment under the NIKE brand for sports activities; various plastic products to other manufacturers; athletic and casual footwear, apparel, and accessories under the Jumpman trademark; casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks; and action sports and youth lifestyle apparel and accessories under the Hurley trademark. Further, it licenses agreements that permit unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.