EYES ON GIGI

EYES ON GIGI

Luxury carmaker BMW presented an interactive campaign for the new BMW M2 Coupé to coincide with the market launch of the car. The campaign featured a one-shot film titled Eyes on Gigi directed by Marc Forster with spectacular vehicle choreography starring American supermodel Gigi Hadid.

EYES ON GIGIEYES ON GIGIThe dynamic performance and agility of the first-ever BMW M2 Coupé and the sensuous beauty and elegance of Gigi Hadid inspired renowned film producer and screenplay author Marc Forster, who directed films such as “James Bond – Quantum of Solace”, “Monster’s Ball” and “World War Z”, to create a highly unusual spot.

The short film Eyes on Gigi which has been released exclusively on YouTube and Facebook invites viewers to play a shell game: the film starts with supermodel Gigi Hadid climbing into one of three parked BMW M2 Coupés; from then on, the viewer tries to keep track of Gigi and her BMW M2 Coupé. The film has been a huge success already and is trending on YouTube with over six million views in just over a week.

Within a short space of time, two more BMW M2 Coupés join in and a fast-paced vehicle choreography begins – making the task virtually impossible. At the end of the drive, all five M2 Coupés come to a halt and the viewer has to identify which car Gigi Hadid is in.

EYES ON GIGI

The spectacular one-shot stunt – captured in a single uncut tracking shot – was filmed at an airfield in California’s Mojave Desert under the direction of Oscar-winning cameraman Mauro Fiore (“Avatar”, “The Equalizer”). Eyes on Gigi is the first time the top model from Los Angeles has officially worked with an automobile brand.

EYES ON GIGI