EVOCATIVE STYLING

EVOCATIVE STYLING

Harley-Davidson, the company that has defined the motorcycle industry for the past 115 years, revealed its next generation of two-wheeled transportation recently. EVOCATIVE STYLINGThese two concepts look towards a new electrified chapter of Harley-Davidson’s story that will continue with innovative approaches to transportation and technology, wrapped up in evocative styling and design.

As part of the push towards a different future, these concepts explore the potential of urban mobility and two-wheeled adoption. Both concepts bring Harley-Davidson’s expertise in expressive two-wheeled experiences and push boundaries in design and technology.

Both these lightweight electric concepts are designed for an urban future by being generally easy to ride – no clutch, no shifting, lightweight, and with the goal of no motorcycle license required to operate. Both feature removable, single-hand-carry battery packs and a style grounded in H-D design philosophies.

These concepts are built with the routine and the rad in mind. They reimagine the urban commute and make off-road experiences accessible – unlocking the city in the process.

In 2018, Harley-Davidson’s More Roads announcement provided a vision that includes new products in additional motorcycle segments, broader access, and to strengthen their dealer network. These two concepts are proof positive of that vision and point to a broader portfolio of electric two-wheelers designed to establish the company as the leader in the electrification of mobility over the next several years and inspire new riders with new ways to ride.

EVOCATIVE STYLING

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.

Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson’s website.

EVOCATIVE STYLING