SERIAL INNOVATOR

SERIAL INNOVATOR

Manufacture Roger Dubuis hurtles off the starting grid at the Abu Dhabi world premiere of its Huracan Super Trofeo sponsorship. February 2018 saw the kick-off of the Lamborghini Super Trofeo 2018 season at the legendary Yas Marina Circuit in Abu Dhabi. The event marks the Manufacture’s first-time appearance as official sponsor for the brand that dares to be different. Fuelling its track record as a ‘serial innovator’, Roger Dubuis set the pace on February 2nd and 3rd 2018 at the world premiere of its sponsorship of the Huracan Super Trofeo.

SERIAL INNOVATORThe prestigious Yas Marina Circuit in Abu Dhabi will represent a perfect venue in which to celebrate and consolidate its recently established partnerships with iconic car maker, Lamborghini, and the high-caliber Hong Kong-based FFF Racing Team. Proudly sporting Roger Dubuis branding, around 20 Lamborghini Huracan Super Trofeos are expected to line up for the start of the legendary Lamborghini one-make series’ 2018 racing season.

Roger Dubuis and the motorsport world are kindred spirits, sharing DNA that includes dedication to performance and precision… along with a determination to stay ahead of the pack. To mark the 2017 launch of their high-speed partnership, Manufacture Roger Dubuis technical specialists drew inspiration from the Lamborghini spirit in rising to the challenge of creating the first horological expression of this proud automobile alliance: the 45 mm Excalibur Aventador S timepiece.

Bearing the inimitable Lamborghini “Giallo Orion” yellow paint code picked up in a number of design features, the 88-piece Excalibur Aventador S Yellow limited edition is propelled by the specially developed Duotor caliber. Inclined at a similar angle to the performance-enhancing longitudinal placement of Lamborghini engines, its distinctive double balance wheel is supported by holders shaped like triangular wheel suspension assemblies. This Lamborghini-exclusive, ultra-dynamic timepiece lives up to the partnership’s “Powered by Raging Mechanics” signature.

The perfect platform for Roger Dubuis to showcase its indomitable spirit, the Super Trofeo will feature a spectacular Roger Dubuis pop-up area offering clients a unique digital experience, complete with outsize visuals. Offering a combination of high-end hospitality, it will be a fixture at the next two Super Trofeo rounds scheduled to take place in Dubai later in mid-February and early March.

In addition to this close-up and personal encounter with motorsport magic, a number of lucky Roger Dubuis clients invited to watch the inaugural Super Trofeo race had an exceptional opportunity to visit the paddocks and meet drivers from the FFF team. Dedicated to providing a professional platform for the discerning driver to race alongside the elite in the most prestigious GT racing arenas in Europe and Asia, the FF Team shares the Geneva watchmaker’s fascination for – and in-depth knowledge of – the world of “haute mécanique”, the high-octane mechanical equivalent of haute couture. It also demonstrates an undeniable ability to compete with the best and attract connoisseurs of discerning taste.

SERIAL INNOVATOR