FUTURE DESIGN

FUTURE DESIGN

Automobili Pininfarina the pure-electric luxury car brand provided hints as to the brand’s future design direction and product portfolio at the recently concluded Monterey Car Week. The brand presented the latest Battista pure-electric hypercar. The latest Battista design model made its North American debut as part of a drive to the House of Automobili Pininfarina near Pebble Beach alongside a jaw-dropping line-up of classic Pininfarina-designed cars.

FUTURE DESIGNWith a series of private presentations to Battista clients, future prospects and invited media, the essence of Pininfarina’s famous ‘form and function’ philosophy was also presented in Borgogno’s vision for luxury cars built on an innovative EV platform.

Automobili Pininfarina’s PURA Vision design model will be revealed alongside sketches and renders that define the company’s future design language. It will reflect Pininfarina’s classic design and engineering principles and takes direct inspiration from both the Battista and some of the carrozzeria’s greatest masterpieces.

Monterey Car Week will also be the first opportunity for US clients to see the Battista since design enhancements were made following wind tunnel tests. This design evolution is defined by aerodynamic performance that strengthens the car’s overall design and contributes to an increased range targeting over 300 miles (450 kilometers) on a single charge.

Completing Automobili Pininfarina’s packed program in Monterey, the Battista join a parade of classic Pininfarina cars for a short drive to the House of Automobili Pininfarina. The drive will feature Pininfarina owners and their cars on a four-hour circular route on Thursday 15th August from 1pm.

From late 2020 just 50 Battistas are estimated to be available in Europe, 50 in North America and 50 in the Middle East and Asia markets, with the €2 million hypercar available to order through a small network of specialist luxury car and hypercar retailers.

FUTURE DESIGN

Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced automotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world.

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark licence agreement between Pininfarina S.p.A. and Mahindra & Mahindra Ltd. Pininfarina S.p.A. will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.

FUTURE DESIGN

Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of Pininfarina S.p.A., and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO, Automobili Pininfarina at the Rome Formula E race on 13th April 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motor racing series began in 2013.

Automobili Pininfarina will combine this ‘in-house’ expertise in partnership with some of the world’s leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late 2020.

FUTURE DESIGN